Siren was born from the idea of founder Jenna Lani. Growing up being constantly fascinated by fabrics. Jenna used her passion to answer needs in the fashion industry. Her previous career choices have taken her into the world of clothing production where she grew an even bigger passion for fashion. Her tenure in a reputable fashion brand in Bali has developed her good eye for what-works in the fashion playing field. Siren was born from her love for aesthetics in women's wear. Siren Officially opened its first boutique in Kemang since February 2011. It offers a vibrant array of mix and match pieces to suit the chic and sophisticated modern metropolitan woman.